A Growing Trend in the Foodservice Industry

Flexitarianism has become a popular dietary trend in recent years, as more and more people are looking for ways to reduce their meat consumption without giving it up completely. This trend has implications for the foodservice industry, as customers are increasingly seeking out plant-based options when dining out.

Foodservice businesses that cater to flexitarian customers can benefit from offering a variety of plant-based options on their menus. These can range from traditional vegetarian and vegan dishes to meat-based dishes with plant-based alternatives, such as veggie burgers or mushroom steaks. By offering these options, foodservice businesses can attract a wider range of customers and provide more inclusive and diverse menus.

But it's not just about the menu options - presentation and marketing are also important factors. Foodservice businesses can highlight their plant-based offerings with eye-catching menu descriptions and attractive food photography. The use of social media platforms can also be effective in reaching a wider audience and showcasing the creativity and innovation of the menu.

In addition, foodservice businesses can take advantage of the sustainability benefits of flexitarianism. Plant-based diets have a lower environmental impact than meat-based diets, and customers who are concerned about sustainability may be more likely to choose a restaurant that offers plant-based options. By incorporating plant-based options into their menus, foodservice businesses can demonstrate their commitment to sustainability and attract eco-conscious customers.

Overall, flexitarianism is a trend that foodservice businesses should take note of. By offering a variety of plant-based options, marketing them effectively, and emphasizing the sustainability benefits, foodservice businesses can attract a wider range of customers and show their commitment to meeting the evolving needs of their customers.